Our Story

Founded in January 2005 by Murray A. Johnson, III, eLuminate Financial Services, Inc. transferred the well-established financial and insurance practices originally organized by L. Greg Voisen under the names eLuminate, Inc. and North County Financial. Utilizing Greg’s local San Diego connections, along with Murray’s additional associations in Texas and Arizona, eLuminate Financial Services, Inc. quickly grew, adding advisors, staff, and opening offices throughout the southwest to help facilitate the needs of clients nationwide.
The name Luminate Financial Services began to be utilized in 2006 to better communicate the company’s personal presence cherished by the clients, freeing the eLuminate Financial Services name for the technological and web presences.